Inbound Marketing

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Inbound Marketing.

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Inbound vs Outbound Marketing

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Lead Generation

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Customer Acquisition Cost

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How Inbound Marketing Works

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Develop the Marketing Strategy
  • Define Objectives and Goals
  • Define Buyer Personas
  • Know what your potential buyers need
  • Ensure how marketing program is going to deliver ROI
Create a Powerful Website
  • Easy to navigate
  • Professional appearance
  • User and search engine friendly
  • Responsive & Mobile ready
Generate more Traffic
  • Traffic-to-leads
  • Leads-to-customers
  • Cost-per-lead
  • Cost-per-customer
Convert Traffic to Leads
  • Blogging : Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.
  • Social media : Social media has a 100% higher lead-to-close rate than outbound marketing.
  • PPC (optional) : 70% of the links search users click on are organic
Convert Leads to Sales
  • Create a lead scoring methodology
  • Segment leads so as to send targeted messages
  • Nurture leads through email marketing
  • Integrate a customer relationship management software for a closed-loop marketing campaign
Measure Results
  • Traffic-to-leads
  • Leads-to-customers
  • Cost-per-lead
  • Cost-per-customer

Our Inbound Marketing Services

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Inbound Strategy

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Website Conversion Strategy

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Content Marketing

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Social Media Marketing

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SEO

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Analytics

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Email Marketing

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Lead Nurturing

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Landing Pages & CTAs

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Lead Capture Forms

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Paid Advertising

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Marketing Automation

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